Most people would say, "Hamburgers."
But it is not just hamburgers. Plenty of diners serve hamburgers. When it comes down to it, a business must offer value to their clients in order to stay in business.
So some people, might extend this answer to, "Hamburgers that are made on demand, quickly and affordably."
But the truth is, McDonalds would not be as big as it is today, by just selling hamburgers. It was Ray Kroc, who decided to stop McDonalds from selling hamburgers as its main product and start selling business opportunities as its main product. According to www.franchisedirect.com, "McDonalds franchise business has not only survived but thrived through boom times and recessions and has successfully reacted to consumer trends."
So, some people would more rightfully say, "Businesses."
But the truth is, not just anyone could turn McDonalds into a franchise business. It takes perseverence, rejection, overcoming obstacles. Thousands of stories exist. For instance, with respect to KFC, according to franchises.about.com, "However, Sanders persevered, and after a little over 1,000 visits, he finally persuaded Pete Harman in South Salt Lake, Utah to partner with him."
So, I might say, "Ray Kroc." McDonalds, sells people, relationships underly everything.
So here are the four ways to describe what your business sells:
1. Your fundamental product
2. Your valuable service
3. Your business
4. You
This post was reposted from http://finlit.biz/business/4-ways-to-look-at-your-business/, originally written on June 26th, 2013.
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